NONOJI products are born from a perspective of truly examining the usability of everyday objects. This means asking questions like, “Is it really easy to use despite continued use?” or “Would it be better if it were like this?” Our products are the result of finding and improving upon things that were overlooked from these viewpoints. They are not limited by conventional wisdom and aim to create a new culture, including new ways of using them. These objects are made with the intention of bringing a smile to people’s faces.
