Mori Commercial Affair Co., Ltd. is a towel manufacturer founded in 1973 in Imabari, a towel producing area. Imabari, located on the Takanawa Peninsula in Ehime Prefecture, is a warm and scenic place overlooking the Kurushima Strait, and is also known as one of Japan’s leading towel production areas. The threads dyed with subsoil water from Mt. Takanawa have a lustrous sheen, and contribute greatly to the towel industry in Imabari, which has a history of 100 years. We are cherishing the quality of Imabari water and constantly working on the production of new towels.
